I am redesigning the Official Bahraini Ministry of Tourism website - a comprehensive and website hosting content of all local tourism related items in the Kingdom.
I am designing the Serefin Travel Booking Engine - a white-labeled travel booking engine that allows travellers to book all aspects of their travel, including flights, hotels, package vacations, and car rentals.
I have conceptualized and developed a prototype for PURL, a new way to plan travel once you’re in destination.
I am asking the question: What could the future of travel look like?
Designer (Lead), Serefin Travel
Designer, Official Bahraini Tourism Website — Ideation, Visual Design, User Flows, Rapid Prototyping
Designer & Product Owner, Travel Booking Engine — Interaction Design, Visual Design, User Flows, Rapid Prototyping, Project Planning, Stakeholder Engagement
Designer & Product Owner, Project PURL — Interaction Design, Visual Design, User Flows, Rapid Prototyping, Development (Front-End), Project Planning, Stakeholder Engagement
Cemonur Erbay, Designer (Lead), Serefin Health
Chris Barton, Travel Technology Principal
Dave Walsh, Senior Developer
Warrick Pardoe, Senior Developer
Gabor Magyari, Developer
Priya Chintawar, QA Engineer
Omar Ahmad, Chief Executive Officer
Paul Methot, Chief Technology Officer
Megan Rideout, Chief Revenue Officer
Steve Morgan, Director of Travel Technology Services
Majesty King Hamad bin Isa Al Khalifa, King of Bahrain
8 Months, In Progress
Bahrain is overshadowed in tourism by other middle eastern countries.
Our mission is to elevate the Bahrain Tourism initiative to go to beyond the status quo, featuring the breadth & diversity of tourism offerings in the Kingdom.
Our product strategy entails three deliverables:
Revitalize the Official Bahraini Ministry of Tourism Website
This portfolio piece primarily concerns UI Design
Design a travel booking fulfillment engine to allow prospective travellers to book travel to Bahrain, whether through an official Bahrain portal or a partner channel
This portfolio piece primarily concerns UX Research/Design & Project Management
Reimagining the planning process of travel in-destination and generate exploration intent with PURL
This portfolio piece primarily concerns Product Design
Bahrain is overshadowed in tourism by other middle eastern countries.
What comes to mind when you think of the Middle East and “The place you HAVE to see?” Is it in UAE, where you’ll experience what lavish living really means in their grandiose megacities like Dubai and Abu Dhabi? Or would you think of Egypt - the cradle of human civilization?
But did the Kingdom of Bahrain ever cross your mind? If no, then why not?
1. As a traveller going to the Middle East, why would you decide to travel to Bahrain?
2. As a traveller going to Bahrain, how would you get there?
3. As a traveller in Bahrain, what else are you going to do there?
The Bahraini government has significantly invested in both infrastructure and initiatives to strengthen its tourism sector, aiming to establish itself as a prospective hub for tourism in the Middle East - creating an opportunity for a partnership with Serefin.
Ultimately, our mission is to elevate the Global Bahrain Tourism marketing initiative with new technologies and products to better feature the breadth & diversity of tourism offerings in the Kingdom.
I serve as the lead designer for Serefin Travel, aiming to bring this vision to life.
